This article is the ultimate guide on what you have to know about Amazon listing optimization and the tools and services you can utilize to get the best out of it.
One of the most important things that an Amazon merchant must learn is optimizing the listing of products to drive sales. This optimization refers to the process of improving product page to increase their click-through rate, visibility, and conversion rate. This process covers image content, text, reviews, and keyword discovery.
What is Amazon’s A9 Algorithm?
The A9 algorithm is what Amazon uses to decide on which product goes first in the search result. It is similar to what Google uses. For A9 algorithm, it primarily focuses on data involving customer satisfaction, relevance, and conversion rates.
Essential Parts of an Amazon Listing
Let us take a closer look at the elements that comprise an optimize Amazon listing. Here they are:
Product Title
Amazon product title optimization is essential. In the majority of categories, Amazon allows the title length to be up to 250 characters. If you notice, there are rarely amazon listings that do not utilize all of that. That is because, at first glance, the title must already contain the necessary information regarding the product to entice shoppers to click on the product.
Product Images
Amazon allows a maximum of 9 high-quality product images to be included in the listing. Ideally, the products should have a white background to enhance the focus on the product. Having several angles and showing a photo of the packaging is a must. Moreover, posting a photo that includes product dimensions also helps improve the Amazon product listing optimization.
Product Reviews
Product reviews are integral. The more product reviews a listing has, the more chances of it being on top of the search result, especially if the reviews are mostly positive.
Product Description
You can use up to 1000 characters for a product listing description. This description must contain necessary information about the benefits of your product and what makes it different compare to other similar items.
Product Features
2,000 is the maximum character allowed by Amazon. Here, the description must be persuasive and informational. It must contain the benefit of the product. The best way to do this is by putting yourself in the shoes of the shopper. This way, you can visualize the essential things that they want to hear and know.
Product Ratings
Positive product ratings are essential. It serves as proof that the product is high-quality and effective. This can be not very easy to do organically, but you could utilize an amazon listing optimization tool to make it less challenging.
How to Optimize Your Amazon Product Listings?
There are two basic ways of how to optimize Amazon listings . The first way to do this by improving the keywords to optimize boost the product’s search rankings. Meanwhile, the other way is by using the right title, description, and images to produce a higher conversion rate.
Top 3 Tools for Amazon Listing Optimization
Utilizing tools can also be the answer to how to optimize Amazon listing . Here are the top 3 most helpful tools for it:
IO Scout
IO Scout is an Amazon research software that has millions of products in its catalog. It helps merchants identify the effective strategies of competitions and provide data on trends and glean insights. It also helps in calculating the profits by doing all the math for you.
Jungle Scout
Jungle Scout is another amazon research tool. It also has keywords research and competition tracking capability. However, unlike IO Scout, this one helps more on finding winning products and providing sales estimates.
Seller App
Seller App is like the one-stop-shop of Amazon listing optimization service. The Amazon team themselves created it. It focuses on the selling process within the platform. It helps in sales analysis and inventory management. Aside from that, they also offer Amazon optimization service such as editing pictures and creating a listing anywhere in your mobile device.
Amazon Listing Optimization Services
If you are a one-person merchant, managing multiple product listing on your own can be a challenge. However, are several amazon listing optimization services offered by softwares and firms. Most of these services are provided by monthly subscriptions, which range in prices and functions.
Final Thoughts
Many would consider Amazon listing optimization is the key to sucess in the platform, which is true. This is why it is essential to know how it works and how to take advantage of it if you are working in the industry.